1920’s Presentation

This was research into the 1920’s and how graphic design was part of this decade. We researched into politics, design, events and entertainment. With these four categories, we all researched a topic each and tried to find how graphic design was related to it. I looked into graphic design with the entertainment industry – looking […]

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Pitching a Design Solution

Kyle Cooper Kyle Cooper is a director and designer of film title sequences. He holds an MFA in graphic design from the Yale School of Art, where he studied under graphic designer Paul Rand, as well as a BFA from the University of Massachusetts at Amherst. In 1996, he co-founded and named creative agency Imaginary […]

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Idea Generation

Observation Interaction Appropriation (right colour scheme, type faces, imagery), ¬†and Bricolage (DIY, whats around you, trying stuff out). Challenge the brief – Do more than expected by the client Lateral thinking – approach at different points of view   Go beyond the obvious Mind map – Edward De Bono Edward De Bono is one of […]

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Colour Workshop

In this session, we were looking at colours. Our first exercise was to look at 8 different colours, and to choose words that associated with the colour. Pink – girly, feminine, cute, childish, caring, charm, politeness, sensitivity, tenderness, sweetness, romantic. Red – blood, love, anger, passion, danger, creative, instruction, primary, hot. Blue – royal, free, […]

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Gestalt

Gestalt – German – an organised whole that is perceived as more than the sum of its parts.   Gestalt is how your eyes and brain respond to every day things and how you understand them. By applying individual objects together like desks, a board, projector and chairs, your brain will work out that it […]

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Abstract Emotional Shapes

In this session, we were given 3 shapes and 3 colours only to use to create on abstract piece on certain emotions. I based my pieces on: Annoyed Happy Sad Afraid Shy Hyper Stuck Calm Lonely Tense Surprised Lust   These are my final pieces of abstract emotions. I thought carefully about what colours suited […]

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Semiotics

The subject was originally spelled semeiotics to honour¬†John Locke. Greek word “semeion” means signs.   Saussure: Ferdinand de Saussure – father of modern linguistics   Signifier These are words or phrases that are completely random meaning. No necessary connection. The meaning expressed is unique to every culture.   Signification The transfer of information from the […]

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Critical Language

Discussing design: Never use ‘I love this’ Not critical writing Not to use ‘I like this’ More analytical   Look for: Evidence Reasoning Proof Why is it important   Do the research: Looking at what worked previously Audience feedback Appropriate input   Who? Who are you talking about: This may be a person Company Product […]

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