Space, Scale and Scenario

You can go down many routes with a degree with graphic design. This workshop is an example as we had to create a mini version set of a stage show, theatre play, television show or show set up. I decided to make the set of the broadway production of Phantom of the Opera, as this […]

Read More Space, Scale and Scenario


In its most basic sense, multimodality is a theory of communication and social semiotics. Multimodality describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources – or modes – used to compose messages. Where media are concerned, multimodality is the use of several modes (media) to create a single artefact. The […]

Read More Multimodality


Postmodernism describes a broad movement that developed in the mid- to late 20th century across philosophy, the arts, architecture and criticism which marked a departure from modernism. While encompassing a broad range of ideas, postmodernism is typically defined by an attitude of skepticism, irony or rejection toward grand narratives,  ideologies and various tenets of universalism, including objective […]

Read More Postmodernism


Modernism – Characteristics Arising out of the rebellious mood at the beginning of the twentieth century, modernism was a radical approach that yearned to revitalize the way modern civilization viewed life, art, politics, and science. This rebellious attitude that flourished between 1900 and 1930 had, as its basis, the rejection of European culture for having […]

Read More Modernism

Visual Thinking: Visual Metaphor

In this workshop, we had to create visual metaphors. I chose the phrases: “The apple of my eye” “Rugrat” “The world doesn’t evolve around you”   With my chosen metaphors, I created them using Adobe Photoshop.   The apple of my eye     Rugrat     The world doesn’t evolve around you

Read More Visual Thinking: Visual Metaphor

Type as a Living Sculpture

Preparation to Fashion collaboration Map your words on the body   For this workshop, with the upcoming project with collaborating with fashion, we had to create an A3 poster for ‘type as a living sculpture’. As this is a collaboration with fashion, I decided to use models and fashion within my typeface. For this workshop, […]

Read More Type as a Living Sculpture

Idea Generation

In this session, we had to apply the theory of the 6 thinking hats to our project 1. Option 1 – Paper brand Option 2 – Ethical coffee brand Option 3 – Dreams as products From each of these options, we had to create a mind map using the 6 thinking hats and apply them. […]

Read More Idea Generation


According to Baudrillard what has happened in postmodern culture is that our society has become so reliant on models and maps that we have lost all contact with the real world that preceded the map. Reality itself has begun merely to imitate the model, which now precedes and determines the real world: “The territory no […]

Read More Baudrillard