In its most basic sense, multimodality is a theory of communication and social semiotics. Multimodality describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources – or modes – used to compose messages. Where media are concerned, multimodality is the use of several modes (media) to create a single artefact. The […]

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Postmodernism describes a broad movement that developed in the mid- to late 20th century across philosophy, the arts, architecture and criticism which marked a departure from modernism. While encompassing a broad range of ideas, postmodernism is typically defined by an attitude of skepticism, irony or rejection toward grand narratives,  ideologies and various tenets of universalism, including objective […]

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Modernism – Characteristics Arising out of the rebellious mood at the beginning of the twentieth century, modernism was a radical approach that yearned to revitalize the way modern civilization viewed life, art, politics, and science. This rebellious attitude that flourished between 1900 and 1930 had, as its basis, the rejection of European culture for having […]

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Visual Thinking: Visual Metaphor

In this workshop, we had to create visual metaphors. I chose the phrases: “The apple of my eye” “Rugrat” “The world doesn’t evolve around you”   With my chosen metaphors, I created them using Adobe Photoshop.   The apple of my eye     Rugrat     The world doesn’t evolve around you

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Type as a Living Sculpture

Preparation to Fashion collaboration Map your words on the body   For this workshop, with the upcoming project with collaborating with fashion, we had to create an A3 poster for ‘type as a living sculpture’. As this is a collaboration with fashion, I decided to use models and fashion within my typeface. For this workshop, […]

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Idea Generation

In this session, we had to apply the theory of the 6 thinking hats to our project 1. Option 1 – Paper brand Option 2 – Ethical coffee brand Option 3 – Dreams as products From each of these options, we had to create a mind map using the 6 thinking hats and apply them. […]

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According to Baudrillard what has happened in postmodern culture is that our society has become so reliant on models and maps that we have lost all contact with the real world that preceded the map. Reality itself has begun merely to imitate the model, which now precedes and determines the real world: “The territory no […]

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Marshall Mcluhan

Marshall McLuhan’s Understanding Media: The Extensions of Man, an acclaimed book that has become a cornerstone in media theory since its publication in 1964, examines humans’ relationships to the different types of media to which they are exposed on a daily basis, and considers how meaning is derived from one’s interactions with these various mediums. […]

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