Project 1 – Brief

In this new project, we were given a brief that had 3 options to choose from:

  1. Ethical coffee brand, name and packaging
  2. Dreams
  3. Paper

With these options, I chose to develop on with create an ethical coffee brand. I thought during this stage that this would be simplistic and interesting to research and develop and create.

This blog is just simply some necessary research to develop on with my project with background research of coffee.

Definition of coffee – hot beverage made from beans of a tree

Brain storming names:

  • Cafe noir
  • Hot stuff
  • Java
  • Addiction
  • Burnt sienna (synonyms of brown)
  • Kaw-fee
  • Monkey on back
  • Shrub
  • Ethiopia
  • Koffie
  • Kahve
  • Gori gesha
  • Cherry bean

Types of coffee researched from google:

  • Gesha
  • Arabica
  • Robusta
  • Canephora
  • Bengal

Research on different flavours of coffee:

  • Sweet
  • Creamy
  • Bitter
  • Sour
  • Melya
  • Caffe marocchino
  • Cafe miel



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