Naming and pitching: Poundland gadget activity

During workshop one, we were given a product from Poundland at random to collect and recreate into another product. My team received and cat ball that has a jingle ball in the inside. With this product, we have to rename, create a new usage and a whole new meaning to the product.

Brainstorm –

  • Air freshener
  • Bowling ball
  • Object blind people play football
  • Baby toy
  • Key chain
  • Accessibility aid

New product – 

  • Accessibility aid for disabled children
  • Blind, autistic, ADHD, etc.

With this new product, I researched more into accessibility aid toys, and sensory processing tools for kids. Further research shows that occupational therapy is what helps children with their needs. This is called sensory seeking. This is helped by toys, room environment and lightings, etc.


Sensory Integration Therapy is fun, play therapy based on the child’s interests. The therapist guides the play and integrates the physical development movements needed to optimise the child’s ability to engage in everyday activities. This including visual seeking, auditory seeking and tactile seeking.


Use of product –

  • Regulate nervous systems
  • Movement
  • Deep pressure
  • Volume
  • Space
  • Intense energy
  • Help to increase focus and concentration
  • Reduce stress

Textured ball-

  • Varying textures provides calming tactile input
  • Easy to grab


Product name – Serene, OTB

Product usage – 

  • Eco location
  • Toy
  • Sensory
  • Texture

Effective colours –

  • Yellow
  • Purple
  • Blue
  • Neutral colours
  • Cold colours



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