Brief: Part/Stage One You will undertake a primary research exercise at Plymouth Aquarium and gather observations in the form of notes, drawings & photographs.
Secondary research should then be conducted to back-up and influence you initial findings.
Idea generation, research and exploration should be thoroughly analysed and recorded in your blog and sketchbook.
You will take part in a number of workshops that will introduce you to idea generation techniques, technical processes and introductions to relevant design methods and methodologies. Through each of these workshops you will also be introduced to design concepts that can be explored and presented as graphic outcomes.
Stage Two You will select (from a hat) one of the businesses listed below and consider how you might brand these utilising the characteristics of a particular animal (selected from your research):
Power Tools Shop * Restaurant * Night Club * Contemporary Dance Studio * Diving Training Centre * Fancy Dress Hire * Funeral Directors * Laundrette * Fish & Chip Shop * Driving School * Extreme Sports * Independent Record Shop * Barber’s * Airline * Oil company * Stock broker * Private eye * Ship building company * Alternative healthcare * Lifestyle magazine *
Your symbol solutions must be based on animal references collected. You should also use this research to develop an appropriate name for the business.
Source material will need to be manipulated to convey the essential character of the chosen company or service. The communication problem allows you to produce a solution that could be representational or abstract in concept. Ultimately the mood, content and graphic style can be serious or humorous. It will depend on the nature of your chosen client, design experimentation, visualising processes / techniques and the use and application of colour.
- Brand Guidelines
- Print and screen ready artwork
Assessment one (B1 + C3):
At the halfway point (26th of January) you will be asked to present your research and three to five concepts. From here, your ‘client’ will select the option that you will pursue and develop for your final piece.
This 5 minute presentation will form your summative assessment for the above learning outcomes. You are also required to provide feedback for all other students in your presentation group.
You will be graded on your ability to analyse design problems, explore ideas, conduct research and arrive at suitable solutions.
Assessment two (A6 + D2):
Final logos & development to be rendered in Illustrator and professionally presented utilising InDesign. You are required to hand in all working files and a print quality PDF of your final designs.
You will be graded on your craftsmanship and use of technology to render creative concepts.
The final summative assessment of the learning outcomes listed above will take to form of a feedback tutorial. All students are asked to complete self-assessment forms.
These are my finished final branding logos for a launderette with inspiration of a sheep – “Larry Lambs Launderette“.