Appropriation (right colour scheme, type faces, imagery), and Bricolage (DIY, whats around you, trying stuff out).
Challenge the brief – Do more than expected by the client
Lateral thinking – approach at different points of view
Go beyond the obvious
Mind map – Edward De Bono
Edward De Bono is one of the pioneers of brain training. In 1967 he invented the world famous lateral thinking technique. He is a proponent of the direct teaching of thinking as a skill. He has dedicated his life to help people from around the world improve their thinking abilities and creativity skills.
Scamper – substitute//combine//adapt//modify//put to another use//eliminate//reverse
Animal logo ideas:
Lamb in the laundry
Adaption of logo:
Bird of flight – change to swan taking off. Using wings as sheets.
Sea creature – jellyfish in the washing machine
Dinosaur – pterodactyl on washing line
Animal from literature – little mermaid, any sea creature
Terracotta – dirty clothing. Dirty animal getting washed
British racing green – washing machine. Stained green clothing. Insect animal
Warm – cosy – animal wrapped up in warm clothing from tumble drier. Cat
Rich – roulette table as spinner in the washing machine. Win free washing
Luxurious – koala – comfort – meadow. Comfy clothing