Idea Generation



Appropriation (right colour scheme, type faces, imagery),  and Bricolage (DIY, whats around you, trying stuff out).

Challenge the brief – Do more than expected by the client

Lateral thinking – approach at different points of view


Go beyond the obvious

Mind map – Edward De Bono


Edward De Bono is one of the pioneers of brain training. In 1967 he invented the world famous lateral thinking technique. He is a proponent of the direct teaching of thinking as a skill. He has dedicated his life to help people from around the world improve their thinking abilities and creativity skills.


Scamper – substitute//combine//adapt//modify//put to another use//eliminate//reverse

Random Input


Animal logo ideas:

Lamb in the laundry


Adaption of logo:

Bird of flight – change to swan taking off. Using wings as sheets.

Sea creature – jellyfish in the washing machine


Dinosaur – pterodactyl on washing line

Animal from literature – little mermaid, any sea creature

Terracotta – dirty clothing. Dirty animal getting washed

British racing green – washing machine. Stained green clothing. Insect animal

Warm – cosy – animal wrapped up in warm clothing from tumble drier. Cat

Rich – roulette table as spinner in the washing machine. Win free washing

Luxurious – koala – comfort – meadow. Comfy clothing




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