- Never use ‘I love this’
- Not critical writing
- Not to use ‘I like this’
- More analytical
- Why is it important
Do the research:
- Looking at what worked previously
- Audience feedback
- Appropriate input
- Who are you talking about:
- This may be a person
- Political party
- Be specific about the topic/thing you are discussing:
- More persuasive to clients
- Be specific as this adds context.
- Paris, 1922 is very different to London, 1968
- When did the thing occur?
- What came before/after
- Why did this thing happen?
- Political influence?
- A practical joke?
- Cultural need
- Creating a need – Apple
- Theoretical means it is proven/true
1) A clear and confident refusal to accept the conclusion of the writers without evaluating the arguments and evidence that they provide
2) A balanced presentation of reasons why the conclusions of other writers may be accepted or may need to be treated with caution
- Someone will not except a counter argument
3) A clear presentation of your own evidence and argument, leading to your conclusion.
- Reference a range of books/articles, sum it up
- Balance argument
4) A recognition of the limitations in your own evidence, argument and conclusion
- Limitation – quote it