Critical Language

Discussing design:

  • Never use ‘I love this’
  • Not critical writing
  • Not to use ‘I like this’
  • More analytical


Look for:

  • Evidence
  • Reasoning
  • Proof
  • Why is it important


Do the research:

  • Looking at what worked previously
  • Audience feedback
  • Appropriate input



  • Who are you talking about:
  • This may be a person
  • Company
  • Product
  • Political party
  • Movement
  • Etc



  • Be specific about the topic/thing you are discussing:
  • Brand
  • Model
  • Version
  • Etc
  • More persuasive to clients



  • Be specific as this adds context.
  • Paris, 1922 is very different to London, 1968



  • When did the thing occur?
  • Year
  • Generation
  • Era
  • Etc
  • What came before/after



  • Why did this thing happen?
  • Need?
  • Fashion?
  • Innovation?
  • Political influence?
  • A practical joke?
  • Cultural need
  • Creating a need – Apple


Theoretical frameworks:

  • Marxism
  • Feminism
  • Post-modern
  • Post-structuralist
  • Theoretical means it is proven/true



Critical Writing

1) A clear and confident refusal to accept the conclusion of the writers without evaluating the arguments and evidence that they provide

2) A balanced presentation of reasons why the conclusions of other writers may be accepted or may need to be treated with caution

  • Someone will not except a counter argument

3) A clear presentation of your own evidence and argument, leading to your conclusion.

  • Reference a range of books/articles, sum it up
  • Balance argument
  • Persuade

4) A recognition of the limitations in your own evidence, argument and conclusion

  • Limitation – quote it

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