Typography – introduction

Letters:

  • Uppercase
  • Lowercase
  • Counters
  • Bowl – below baseline
  • Ascenders – above height
  • Descender – below height
  • X – height – level lettering

 

Times New Roman – Newspaper font, officiant

 

Futura Standard Medium font – Vampire Weekend

 

Windsor typography – Woody Allen

  • Typographer created ‘Stranger Things’ type font

 

Garamond – Serif – anything official, authority

 

Modern No. 20 – Modern Serif – contrast

  • Magazines
  • Stylish
  • Fashion
  • Elle
  • Vogue

 

Rockwell – Slab Serif

  • Construction
  • Bold
  • Dependable

 

Helvetica – Sans Serif

  • Contemporary
  • Simple
  • Swiss design

 

Lucda Blackletter – Blackletter

  • Oldie
  • Germany – Nazi party

 

Aphrodite Pro (ligatures) – Script

  • Wedding
  • Salon
  • Informal
  • Friendly
  • Low key
  • Feminine
  • Beauty

 

Helvetica Neve Bold – Points

  • Keep to the nearest round number

 

Fruitiger – Weights:

  • 47 light condensed
  • 45 light
  • 55 Roman
  • 56 Italic
  • 65 Bold
  • 75 Black
  • 95 Ultra Black

 

Auto 3 SmCp Bold – OTF (Open Type Font) VS. TT (True Type)

 

Adobe Garamond Pro – fill actual ligatures

  • fi – avoid ink problems
  • ct
  • st
  • decorative
  • avonguard

 

Gotham – Gestalt

  • Letters need space to breathe
  • Easy to read
  • Bold
  • Proximity
  • Kerning is the space between two glyphs. Tracking is the overall space given to glyphs within a block of text.

 

Glyph – individual character

  • Leading is the space between the lines
  • Too much space – unreadable, individual characters

 

Links:

  • thinkingwithtype.com
  • typographyforlawyers.com
  • typeforyoung.com
  • typofile.com
  • typography.com
  • fontsrtuct.com

 

Daltonmaag – Bruno Maag

 

House industry

  • Illustrators
  • From traditional to digital

 

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